Upcoming
Webinars

- Linda Suskie Presents: Understanding Assessment Results
  09/21/2010 from 12:00PM - 1:30PM Eastern Time
- IN BRIEF: Planning a Successful WEAVEonline Launch (Part 1)
  10/20/2010 from 12:00PM - 12:30PM Eastern Time
In the News

Curriculum Mapping Module!

Just Click For Standards

Subscribe To Our Newsletter

Latest Newsletter
Newsletter Archive

WEAVEonline has assembled an extraordinary team of professionals Our team of implementation experts averages over 20 years of assessment and planning experience in higher education. Our team of professionals also includes over 50 years of experience in web services, application design, software development, and user interface engineering.

Tom Blue, Chief Marketing Officer
Daniel Brewer, Senior Software Developer
James K. Farrelly, Chief Executive Officer
Deb Leeper, Director, Assessment & Planning
Amber Malinovsky, Director, Assessment & Support
Stephen Page, Coordinator, Research
Matthew Pfeiffer, Director, Institutional Relations
Kristin Rice, Director, Member Implementation & Support
Allen Smothers, Lead Developer
Matt Urey, Director, Marketing & Administration
Paul Ward, Chief Technology Officer
Susan Freeman Weiner, President & Chief Financial Officer
Jean Yerian, Vice President, Assessment & Development

Tom Blue, Chief Marketing Officer

Tom is a seasoned entrepreneur and authority in the areas of marketing, business development, and new product launches. He began his career in a leadership role within the strategic and analytical divisions of Virginia-based database marketing firm, Response Marketing Group. He has served as an advisor to a number of marketing organizations including search engine marketing firms, NetBaldwin and Big Oak, Inc.

Mr. Blue entered the field of entrepreneurship when he founded Direct Technologies, an internet marketing firm dedicated to the utilization of the Web to enhance and streamline off-line direct marketing initiatives. One year later, the company was acquired by Experient Technologies, and Mr. Blue went on to become the co-founder and vice president of sales and marketing of two more venture funded companies, medical technology firm, The Attention Builders, and concierge medical provider, PartnerMD.

Mr. Blue is a trained and respected presenter and has served as the spokes person for Sprint/Nextel in marketing wireless data services to the real estate industry. He has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, Wired, and numerous other news programs and publications in connection with his business initiatives.

Daniel Brewer, Senior Software Developer

Daniel previously held the position of Junior Database Administrator for the Virginia Department of Rehabilitative Services in Richmond. Using Microsoft SQL Server, he was responsible for maintaining the statewide contract logistics database. Prior to that, Daniel was Junior Software Developer for Computica Inc., a web-based catering management software company based in Richmond. In this position, he worked in with the development team responsible for deployment and ongoing support for the new software suite.

Currently studying Computer Science at Virginia Commonwealth University, Daniel has experience with a wide variety of programming languages including: Java, JavaScript, C, C++, C# .NET, VB .NET, ASP .NET, and Microsoft SQL Server. Some of his recent projects include a railway simulation project using multiple threads using Java, the development of artificial intelligence for a Connect Four game using alpha-beta pruning using Java, and a web-based media collaboration application similar to YouTube.com using Java. Daniel has often tutored students in Java and enjoys watching racing events and playing online racing simulators.

James K. Farrelly, Chief Executive Officer

Prior to forming Centrieva Corporation, Mr. Farrelly was a Director and CEO of Evident Solutions, Inc., a national provider of comprehensive information/internet security solutions for Fortune 500 businesses, government, education, healthcare and non-profit organizations. His past business experiences include roles as President and Chief Operating Officer of Global Healthcare Corporation, a healthcare consulting company, and EOShealth, Inc., a manager of provider-owned health plans.

Both a business manager and authority in the area of investment banking, Mr. Farrelly has served as Director of Corporate Finance for Spelman & Co., Inc., a San Diego-based broker dealer with more than 650 brokers and as the Director of Investment Banking at Franklin Lord, Inc., an Arizona based boutique firm specializing in merger and acquisition and financing activities for the small cap market. He has overseen numerous private and public underwritings as well as provided merger and acquisition and other investment banking services to private and publicly held companies.

Mr. Farrelly has extensive experience in direct sales and marketing in both business-to-business and business-to-consumer products and services and has been involved as founder and senior management in numerous successful entrepreneurial ventures.

Deb Leeper, Director, Assessment & Planning

Deb has more than 15 years of assessment, planning, institutional research, and accreditation experience in higher education institutions in North Carolina and Virginia and served as a WEAVEonline administrator at her previous institution. Prior to moving into administrative positions directing institutional effectiveness and accreditation processes, Deb was a full-time faculty member for ten years. Her bachelors and masters degrees are from East Carolina University and doctoral work is from Virginia Commonwealth University.

Besides having assessment and planning expertise, Deb has extensive experience in helping institutions successfully maintain compliance with accreditation standards related to institutional effectiveness. She also has done private consulting on strategic planning with several non-profit organizations and served on the Board for the Virginia Assessment Group.

Amber Malinovsky, Director, Assessment & Support

Amber comes to WEAVEonline from the Office of Institutional Assessment at Texas A&M University, where she was the Assistant Director and WEAVEonline Administrator. She helped launch and implement WEAVE on this large campus, and worked with faculty and staff in both academic and administrative support units through workshops, trainings, and consultations. In addition, Amber was very involved in general education assessment, helping to choose and implement various measures across campus. She also took part in planning and executing the Annual Texas A&M Assessment Conference every year, where her knowledge of assessment and event coordinating continued to grow.

Before coming to the assessment office, Amber earned her MA in English and was a lecturer for the English Departments at both Texas A&M and Blinn College, where she taught composition, literature, and technical writing. This teaching experience in combination with her time as a writing tutor during her master’s degree lead her to be the Writing Center Director at Blinn College. While in this role, she coordinated the center’s College Reading and Learning Association (CRLA) certification, and became involved with the Writing Center and writing course assessment, as well as SACS accreditation.

Stephen Page, Coordinator, Research

Stephen was previously an account executive for an international marketing firm where he was responsible for marketing via email, direct mail, and telephone media channels. He oversaw the analysis, development, and maintenance of the client’s database and the secure exchange of information for clients . Prior to that, Stephen was a Financial Services Advisor with responsibilities including client relations and daily financial operations.

With Stephen’s background in database marketing, community banking, and also retail, he brings to WEAVEonline a wealth of experience and proficiency in database applications including PeopleSoft, Portal software, FTP servers, PGP Encryption, and Database and Internet applications.

Stephen earned his Bachelors of Science in Marketing from Virginia Commonwealth University and has a Masters in Business Administration from Virginia Commonwealth University.

Matthew Pfeiffer, Director, Institutional Relations

Matthew brings more than 15 years of experience in marketing and customer relationship management to the WEAVEonline team.

After attending Virginia Commonwealth University, Matthew spent four years in the U.S. Navy, where he served at Naval Submarine Base, Pearl Harbor. He has, thereafter, worked as a sales and marketing professional for a few high technology companies, primarily within the medical and educational arenas. These positions have included managing the success of marketing programs that have required interfacing with engineering, support, product marketing, and the management teams of notable clients. Matthew has also served as an independent marketing consultant, thereby delivering sales, leadership, interpersonal skills, presentation, and customer service skills to a wide variety of clients. His previous role was that of Vice President of Sales for an international medical care provider group.

Kristin Rice, Director, Member Implementation & Support

Kristin worked in higher education for over ten years and was most recently the Director of Assessment for the University of Colorado at Colorado Springs. She coordinated the annual assessment of student learning outcomes/objectives process and gained 100% compliance in 2006. Kristin assisted departments and faculty in the development of assessment objectives, instruments and plans and collected and reported data for the annual assessment of general education objectives. In this position, Kristin promoted, oversaw the purchase of, and began the training and use of the WEAVEonline application.

Prior to her work at UCCS, Kristin had worked as the coordinator of Ohio University’s Residential Learning Community program and the environmentally themed First Year Enrichment program. Her first interest in assessment at the college level stemmed from her Environmental Studies master’s thesis where she developed a survey to compare the ecological literacy of first-year and senior students. Those interests lead her to eventually pursue a master’s in Higher Education where she was lucky enough to work with the campus General Education Assessment Committee and attend the Assessment Institute conference.

Allen Smothers, Lead Developer

Allen came to Centrieva Corporation with 8 years of development experience. The last 5 exclusively developing web based applications. He has developed for manufacturing, healthcare, printing, financial, and consulting firms. His specialties are interface usability and design, JavaScript, HTML, and Cascading Style Sheets. Allen also has extensive experience in database development and objected oriented application design. He has gained proficiency in several languages over the years including PHP, Cold Fusion, Visual Basic, and C#. Projects over the years have included an intranet for the United Network of Organ Sharing, a shipment tracking system utilizing United Parcel Service, a website for a Distillery, and a website for Kids First non-profit.

Allen became interested in application development while working on his Master’s thesis in Literary Criticism and Theory at George Mason University. The subject of the thesis was a post-structuralist, Marxist analysis of the fictional economy depicted by William Gibson’s 1984 novel Neuromancer. Allen is also a graduate of Virginia Commonwealth University from both their English and Business Schools. His fondness for Academia provides him with the motivation to help make WEAVEonline a success. Contributing to the development of a product that can improve the teaching process is a great source of pride for Mr. Smothers.

Prior to changing careers, Allen spent 20 years in the fields of Agriculture and Hospitality. For 5 of those years, he managed a staff of 30 plus employees and ran the day to day operations of a very popular Richmond restaurant.

Matt Urey, Director, Marketing & Administration

Matt has over ten years experience in marketing and planning events for higher education and corporate businesses. He provided marketing, public relations, project management, graphic design, and served as the Director of Student Orientation and Publications for a community college. His responsibilities at the community college included creating and designing campus publications including calendars, literary magazines, newsletters, newspapers, banners, press releases, and more. Matt also planned and organized campus wide events including the Annual Student Appreciation Awards Gala, student and parent workshops, student activities, and graduation functions.

Matt also was the Assistant Director of Admissions for an art school where he was responsible for overseeing the enrollment of students including admissions interviews, counseling, financial aid preparation, and course scheduling.

Paul Ward, Chief Technology Officer

Paul brings Centrieva his 18 years of comprehensive experience in software engineering including design, implementation, and life-cycle management for companies ranging in size from multi-billion dollar international firms to internet start-ups.

Having spent the last ten years as the principal consultant of his own technology company, he has successfully managed numerous technical projects and technical teams and proven his ability to achieve cost-effective and timely delivery of technical solutions in high-demand environments.

Paul has a B.S. and M.S. in electrical engineering from Virginia Polytechnic Institute and State University.

Susan Freeman Weiner, President & Chief Financial Officer

Susan brings almost ten years of business experience in banking and investment banking, as well as a background in small business development. As a Vice President and Equity Research Analyst in charge of the capital goods industry at Donaldson, Lufkin and Jenrette, Susan balanced research, sales and investment banking responsibilities. She generated action-oriented reports on capital goods companies for institutional investors by synthesizing large amounts of information regarding the economy, the machinery industry, company managements and current stock valuations. Susan sold and defended these conclusions to the sales force, portfolio managers and buy-side analysts. She also performed due diligence on investment banking deals, including mergers, IPOs, and secondary offerings. Susan was ranked a runner-up in the prestigious All American Institutional Investor awards.

In graduate school at The Wharton School of the University of Pennsylvania where Susan received her M.B.A. with a Concentration in Entrepreneurial Management, she worked as a consultant at the Wharton Small Business Development Center. Susan provided financial, marketing and strategic planning to 15-20 small Philadelphia firms by assisting in the formulation of business plans and financing proposals.

Susan began her career as an associate in Merchant Banking at Bankers Trust Company in New York and also holds a B.A. with Honors in Economics from Wesleyan University in Connecticut.

Jean M. Yerian, Vice President, Assessment & Development

Jean was previously the Director of Assessment at Virginia Commonwealth University (VCU) and is one of the primary developers of WEAVEonline^®. She brings to Centrieva a diverse set of professional experiences as she has worked in public and private higher education, in two- and four-year institutions, in the US and abroad. She has a rich background and has won awards for her work in academic and student affairs.

Jean was a member of the core team for VCU’s reaffirmation of accreditation effort. She formed and chaired the VCU Assessment Council, which was an active group of over 20 lead assessment resource contacts in various areas on both Virginia campuses and in Doha, Qatar. She also served as a subcommittee chair for VCU’s Quality Enhancement Plan.

In 2000-01, Jean took a year’s leave to serve as Assistant to the Provost – Program Development, at Zayed University in Dubai and Abu Dhabi, UAE (United Arab Emirates). In that capacity, she led Zayed University’s effort to become an internationally known learning-outcomes-oriented institution. She designed and led large-scale workshops with the faculty on each of the two campuses, and she successfully led the refinement of general education and university learning outcomes and the development of assessment strategies, protocols, and rubrics.

Among her professional activities has been service on the Council for the Advancement of Standards in Higher Education (CAS) and leadership of the Virginia Assessment Group. She is a frequent presenter at state, regional, and national professional meetings.

Upcoming Conferences

Please come meet the team!
View Conference Schedule
Recent Members
- Millersville University of Pennsylvania
- The Southern Baptist Theological Seminary
- Dekalb Technical College
- Tri-County Community College
- Limestone College
- Montgomery County Community College
- Messiah College
- Florida Institute of Technology
- Peace College
- Lake Land College
- The College of Saint Scholastica
- Georgetown College
- Florida State College at Jacksonville
- Lincoln Christian University
- Rowan-Cabarrus Community College
- Andrews University
- Randolph College
- Onondaga Community College
- Wake Technical Community College
- Cincinnati Christian University
- University of Louisiana at Lafayette
- Pellissippi State Community College
- Lamar State College-Port Arthur
- University of West Alabama
- John Tyler Community College
- Delgado Community College
- North Carolina A & T State University
- Lewis University
- Florida Christian College
- View More

UpcomingWebinars

In the News

Subscribe To Our Newsletter

Our Team

Upcoming Conferences

Recent Members

Upcoming
Webinars