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Meet the WEAVEonlne Team
Meet the Business Management Team
CENTRIEVA is a Richmond based company formed in partnership with Virginia Commonwealth University
to develop and market WEAVEonline, a web-based subscription service to support the management of
assessment and planning for institutions of higher education. WEAVEonline was developed by Virginia
Commonwealth University to guide assessment practice and track annual assessment cycles. Over five
years of development at VCU resulted in a product that became known in higher education assessment circles.
Growing interest among colleges and universities to use WEAVEonline on their own campuses led VCU to spin
WEAVEonline off into an independent company, Centrieva Corporation.
James Farrelly:
President and CEO
 Faced with the daunting task of preparing the assessment aspects of an upcoming accreditation reaffirmation, VCU put the primary responsibility for success in the hands of one person. Without an automated approach, this is, by most any measure, an impossible expectation. Assessment is not something done once every 10 years as a condition of compliance. Rather, assessing what is actually being accomplished, measured against desired outcomes and objectives, is now an everyday way of life for those of us in higher education.
“VCU clearly created something special in WEAVEonline. As validated by strong marketplace reception, there is a great need for this type of software application. The WEAVEonline team is providing real value to other institutions every day and it is a pleasure for me to help them realize their great vision for our product.”
James brings extensive experience in creating and growing venture funded companies with a focus on meeting and exceeding customer expectations through the development of products and services that simplify and automate cumbersome processes.
Tom Blue:
Director of Marketing
 "For me, WEAVEonline is an opportunity to work with an amazing team of people
who have an exciting vision for making an important contribution to their profession. I find the enthusiasm of
the WEAVEonline family, including our subscribers, to be contagious. I have the good fortune of participating in
building a business platform to enable the team to make a difference in higher education."
Tom is an expert in the areas of marketing, business development, and new product launches. He brings his
entrepreneurial leadership and experience with web-based solutions to WEAVEonline.
Meet the WEAVEonline Team
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